Macro (Broad) Factors which affect the business

Not an exhaustive list but only indicative ..

Social, cultural, demographic, and environmental factors

Aging population -  % race -  Per-capita income -  Number and type of special interest groups - Widening gap between rich & poor -  Number of marriages and/or divorces - Ethnic or racial minorities - Education - - Trends in housing, shopping, careers, business - Number of births and/or deaths -  Immigration & emigration rates

Economic factors

Growth of the economy -  Level of savings, investments, and capital spending -  Inflation - Foreign exchange rates -  Stock market trends -  Level of disposable income -  Import and export factors and barriers -  Product life cycle - Government spending
- Industry properties -  Economies of scale - Barriers to market entry - Product differentiation -  Level of competitiveness 

Political, government, business trends & legal factors...

Globalization trends - Government regulations and policies - Worldwide trend toward similar consumption patterns -  Internet and communication technologies -  Protection of rights (patents, trade marks, antitrust legislation) -  Level of government subsidies -  International trade regulations -  Taxation - Terrorism -  Elections and political situation home and abroad