Not an exhaustive list but only indicative ..
Social, cultural, demographic, and environmental factors
Aging population - % race - Per-capita income - Number and type of special interest groups - Widening gap between rich & poor - Number of marriages and/or divorces - Ethnic or racial minorities - Education - - Trends in housing, shopping, careers, business - Number of births and/or deaths - Immigration & emigration rates
Economic factors
Growth of the economy - Level of savings, investments, and capital spending - Inflation - Foreign exchange rates - Stock market trends - Level of disposable income - Import and export factors and barriers - Product life cycle - Government spending
- Industry properties - Economies of scale - Barriers to market entry - Product differentiation - Level of competitiveness
- Industry properties - Economies of scale - Barriers to market entry - Product differentiation - Level of competitiveness
Political, government, business trends & legal factors...
Globalization trends - Government regulations and policies - Worldwide trend toward similar consumption patterns - Internet and communication technologies - Protection of rights (patents, trade marks, antitrust legislation) - Level of government subsidies - International trade regulations - Taxation - Terrorism - Elections and political situation home and abroad
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