Marketing Template 1 : Situation Analysis : 5 Cs

5Cs ANALYSIS

COMPANY

• What % of the company sales / profits come from the market ? 
• How important is it to expand (defend) this revenue for the company? 
• Is the product crucial to the vendor network of the company?
• Is the product crucial to the sales network of the company? 
• Does this product absorb a lot of the fixed cost (capacity) of the company's facility?
• Is this product pivotal to the company - and in what respect ?
• How this product impacted by (and impacting) other products of the company?
• How important is this product to the branding and pride of the company?

CUSTOMER

• Number of Industry customers and product customers
• Geographical concentration of these customers
• Description of who (Decision Making Unit) decides 
• Search behavior / extent / habits / purchase steps of the customers 
• Need status (latent, surfaced, active )
• Whether Budget and Mission exists 
• Consideration set of these customers
• Bias if any of these customers
• How accessible are these customers
• Demographic / Lifestyle / Media Usage Profile of Industry/Product customers

COMPETITORS

• Different strategic groups in the same industry
• who are your primary and secondary customers
• Current and future competitors
• For each major competitor assess likelihood of a strong reaction
• What % of the company sales / profits come from the product ? 
• How important is it to expand (defend) this revenue for the company? 
• Is the product crucial to the vendor or sales network of the company?
• Does the product absorb a lot of the company's capacity?
• Is this product pivotal to the company ?
• How this product impacted by (and impacting) other products of the company?
• How important is this product to the branding and pride of the company? 

COLLABORATORS

• Different collaborator groups in the industry
• who are the primary and secondary collaborators
• Current and future collaborators
• For each collaborators assess the likelihood of drafting them 
• what % of the sales /profits come from the product under question?
• How important is it to expand (defend) this revenue from the company?
• Is the product crucial to the sales network of the company? 
• Does this product absorb a lot of the fixed capacity of the company's facility?
• Is this product pivotal to the company - and in what respect ?
• How this product impacted by (and impacting) other products of the company?
• How important is this product to the branding and pride of the company?

CONTEXT 

• PESTEL factors that will increase / reduce customers 
• PESTEL factors that will increase / reduce competitors
• PESTEL factors that will increase / reduce collaborators
• PESTEL that will increase / decrease value of assets
• PESTEL that will increase / decrease the value of liabilities