CMO Job Description

Marketing responsibilities 

1. Establish / Justify the company's best competitive position within a market
2. Locate and profile potential markets and key DMU participants within
3. Generates quality sales leads
4. Develop effective selling tools
5. Formally analyze and track competitor's business strategies and tactics
6. Define, prioritize and justify product / service - improvements and developments
7. Promote an explicit company product or service image
8. Facilitate  information transfer from customers to the rest of the company
9. Simplify the customer's travel on his buying journey  

CMO responsibilities 

1. New Product Rollouts: Strategy development, program incentives, timing and media coverage
2. Agency Evaluation: Selection and evaluation of outside marketing contractors
3. Customer Database Management: Software selection, training, maintenance of customer contact Information
4. Market Research: Market definition, prioritization, project management, data gathering
5. Pricing Analysis: Pricing as a marketing tool, initiate and analyze competitor's pricing practices
6. Product Audits: Establishment of a formal means to evaluate competitive offerings
7. Public Relations: Establishment, guidance and coordination of all areas of public
8. Relations Trade Shows: Definition, participation, prioritization and audit for effectiveness of all trade shows
9. Product Promotions: Strategy formulation, program composition, premium definition, all media coverage
10. Marketing Communications: All printed / electronic communication: brochures, catalogs, price lists, case histories
11. Media Selection: Assist in selection and prioritization of all media options: print, broadcast, multimedia
12. Internal Communications: Establish and maintain all inter-company corporate communication means
13. International Marketing: Establish company presence in targeted international markets, audit for effectiveness
14. Strategic Planning: Offer strategic information and alternative insights to corporate management strategies
15. Board Meeting Participation: Communicate and reinforce the company marketing priorities, strategies and tactics
16. Corporate Vision Statement: Proliferate and reinforce the corporate vision throughout the Organization Corporate Identity and Image: Create, maintain, improve and "manage" all corporate images and symbols

As customer retention has become more of a business priority in our intensifying competitive markets, the marketing function has evolved from influencing potential customers to involving them the company's business planning and advancement. Effective marketing also has blurred the distinction between product and service and continues to apply more influence on the company's sales representation priorities.