What is expected from Head of Marketing

Heads of the company, finance, operations and HR are interested in the following. Ideally the CMO should give all this but in practice some of it is picked from the sales department too.

1. Budget / Forecast of sales volumes - product wise
2. Budget / Forecast of selling prices - product wise
3. Calender of sales volumes for each product - month or week wise
4. If and when some existing products will get dropped   
5. When new products will be introduced and their specs
6. Whether / when some existing products will be modified : from what to what
7. What changes in the marketing, selling and servicing organization and infrastructure
8. Whether our partners, processes, policies will change - from when and how

If a CMO gives these and delivers what he said he will, the internal customers will be happy.

In addition to this, 10 expectations of the CEO from marketing is that

1. Marketing should help improve profit through more customers, better realization, lesser cost, improved asset utilization, reduced waste
2. The market share should improve - at least in strategic markets
3. Strategic assets like brand equity and networks should get built up in the course of business
4. Contribution of revenue from strategic parts ( new products, sunrise ) should increase
5. The loyalty of customers should improve - at least of strategic customers
6. The leadership pipeline in the marketing, selling and servicing organization should be full
7. Marketing should help improve organizations's market intelligence, customer focus and proactivity
8. Marketing should leverage financial, operating and other strengths of the organization
9. Marketing should spot opportunities / trends ahead of others and guide the organization what to do
10. Marketing should spot threats / problems and help address them when they are beginning ( better still, not make them start )