9 Symptoms of a poor value proposition

1. Your product is “me too” as seen by your customers
2. Customers not clear why should they choose you
3. Customers not clear where they can apply your product
4. You cannot get better price than the competition
5. Your profit margin is less than your competition
6. Your promotion effort does not seem efficient
7. Your sales force can convert less calls into sales
8. Your sales force cannot convince your customers
9. Your competitors spend less but sell more