Symptoms of poor go-to-market effort

Many of your target customers are

1. not aware of the existence of your company / your offer / your availability
2. not aware of where and how can they access you for enquiry / request / complaint
3. not engaged by your effort compared to your competitors
4. not paying attention to your outbound communication / efforts
5. not getting a complete solution / service from - you (includes your network) 
6. not finding from you / your network what they expect when they "come to market"

Your outbound marketing effort to attract attention and interest in your offer

1. covers only a small portion of your total target audience