- Product-embedded features
- Location-embedded features ( Outlet, Site, Service Centers, Call Centers)
- Membership-embedded features ( society membership that comes with the product )
- Facility ( space, equipment, cash ) helps in PCS ( Product Consumption Cycle)
- Image ( as a signal of pride, status, quality )
- Platform ( you can extract value from yourself ) a swimming pool
- Social Platform (Facebook type) you get value out of other members
Saturday, September 10, 2011
what adds value ?
For the purposes of this list, "value" is equated with WTP (Willingness to pay)
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