- have a proven ans established "market sensing" mechanism ?
- know what are the current and emerging needs of our customers?
- have a granular data of how many customers of which kind ?
- know who are competing with us and for which customers ?
- have current list of opportunities & what they can add to top / bottom line?
- have a marketing plan - at corporate / division / product / market level ?
- have people / roles / processes to make the plan work ?
- know what we are offering to the market and why ?
- know who and how will communicate our offer to our customers ?
- Know what competence matters the most - and have plans to build it ?
Sunday, May 8, 2011
CMO is answerable for these 10 Questions
Do We ....
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment