12 Ways to tell if your company's marketing is good

1. Sales Volume
2. Price realization per unit of volume
3. Revenue growth over last year
4. Market share 
5. Reputation that attracts customers
6. Relationship that makes customers loyal
7. Strength and reach of marketing networks
8. Being pioneer or fast follower in "next" markets
9. Being early to get out of "sunset" markets
10. Stronger portfolio of products / markets
11. Innovation ( % revenue from products launched in last 5 years )
12. Barriers to the entry of strong competitors and to the exit of weak competitors