4 ways to determine what "Business" are you in ?

A marketer MUST know all the 4 ways by which a "Business" is defined. 

1. what do you make in your factory ( "Industry" definition )
   vacuum cleaner
2. what use does the customer put it to ( "Use" definition )
   cleaning
3. where does the product excel ( "Application" definition )
   removing deeply embedded dust
4. what is the personal motivation ( "Payoff" definition )
   good impression on visitors

Remember there are 3 types of personal payoffs for customers for any purchase 

• want to achieve something
  Satisfaction that there is no dust in sofa
• want to fix something
  ( people sitting with white dress complained of dust ) 
• want to avoid something
  ( people getting a poor impression of housewife )