- Not knowing: Which market, whom to serve, what to deliver
- Not planning: No goals set . No resources allocated. No activity planned.
- Not mobilizing : Unsuitable People. Unclear Jobs. Unmotivated people.
- Not implementing : No focus. No tracking. No Review. No consequences.
- Not evaluating and improving : No learning. Giving up too soon. Or coasting. along.
Sunday, May 8, 2011
5 common reasons for marketing failures
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